FAQ
do we just talk about our business for 40 minutes?
You could. And in some cases, that works. But it’s important to consider what your audience actually wants. A podcast focused solely on your brand might be right if you’re sharing your story, educating potential clients, or updating staff, or alternatively you can create a podcast that truly engages your target audience and then use advertising within that podcast to turn listeners into customers! They get to hear something that interests them and your brand gets to connect with an audience that perfectly matches who you want to speak to. It is win, win.
does my brand need a podcast?
More and more Australians are listening to podcasts and if you aren’t including audio in your marketing budget then you are ignoring this huge potential audience. Check out HERE for more reasons why you need to have one.
can we come to you with an idea for our podcast?
Of course! We can help you to improve that idea, or we can create it exactly as you envision it.
What happens at a DISCOVERY CALL?
This is a no-obligation opportunity to discuss what it is that you are looking to achieve and to figure out if we can help you do it. There is nothing to prepare, this is simply an opportunity for us to understand your brand and your goals. You can book one of these HERE.
what happens following that?
Armed with the information that we learn from you in that initial consultation we will go put together some top-line executions that we think could work for you. If you are keen to proceed with one of these concepts then we move into the workshop stage.
what happens in a workshop
We deep dive into what your podcast looks like. Who is your host? Who are your guests? What themes are we covering? What does the structure look like? What type of amplification are we creating. You will leave this workshop with a thorough understanding of what your podcast is going to be.
how much involvement do we have?
That is entirely your call. Some brands are keen to be involved in the whole process, and others put their trust in us to give them a final product. We will work in whichever way you are most comfortable.
who hosts my podcast?
We have a number of options available including connecting you with influencers and announcers, or we can even train your team to host the podcast if that is preferred.
what happens in a recording session?
Recording sessions are all different but the consistent factor is that we never just press record and hope for the best. Our team will be in the records to direct conversations and to ensure that your podcast will end up sounding fantastic.
where does my podcast get published?
That is up to you. We can create a podcast that you can distribute exclusively on your website or marketing material, or we can ensure that it is on Spotify, Apple Podcasts, and all of the main players, and have you sitting among the most well known series out there.
Do you guarantee listens?
No. And you should be cautious of anyone who does. Every podcast starts without an audience. What we do guarantee is that we will help you to create something worth listening to, along with marketing material to grow your audience. We’ll guide you through best practices, provide performance reports, and help identify opportunities to promote your content effectively.
i already have a podcast. Can you just edit and improve it?
All of our services can be done independently. If you only need someone to help with writing, editing, or publishing speak to us today to see how we can work together.
what if we want to create a podcast that is ongoing?
We can help you with this. Please mention this to us at the initial consultation and we can give you examples of podcasts that we have done that are similar to this, and talk you through options that will be cost efficient and consistent.
How long does it take to create a podcast series?
This is very dependent on the type of podcast that we are making for you. Conversation based executions can be turned around faster than something that includes a lot of music, sound effects, and storytelling. We can help you to understand timelines once we know what you are wanting to create.